Like a backwards prism, design systems focus the energy of many teams into a single beam. They spread efficiency and consistency, but they also shape culture and hone brand expression. They’re about bringing it all together, across disciplines, to form alignment and a cohesive outcome. — What’s the big deal about design systems, anyways? You might have heard differing opinions about design systems, how they unify customer experience, how they limit creativity, or how they can result in rigid standards that block product evolution. All of these concerns are very valid, and do happen if teams are not intentional and empathetic. …